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American Beautyberry

Callicarpa americana

Beautyberry is a tough and fast growing native shrub that produces an amazing display of bright magenta berries in the fall. Hardy in zones 7 through 10.


Beautyberry (Callicarpa americana) growing wild on a road side in Moore County, NC



Pot size: 4.5 in. wide x 5 in. deep (32 fl. oz)



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  • Rounded
  • 5 to 8 ft. tall and wide
  • How to Grow

  • Sun to part shade – will grow in shade, but will not produce as many berries
  • Grows best in well drained soil and plants will not thrive in soil that stays wet
  • Plants are easy to establish, adaptable, and drought tolerant. For a more compact plant and fuller display of berries, cut stems to 1 ft. above ground level before growth starts in spring.

    Where to plant

  • Back of flower beds
  • Wildlife habitat gardens
  • At the woods' edge
  • Wildlife

    Over 40 species of birds are known to feed on the berries, especially the following:

  • Northern Cardinal
  • American Robin
  • Northern Mockingbird
  • Brown Thrasher
  • Eastern Towhee
  • Larval host plant for:

  • Rustic sphinx moth
  • Humans can eat the berries, but they don't taste very good.

    Native habitat and range

  • Grows on the edge of woodlands, usually in sandy soils
  • Virginia to Florida
  • Source and origin

    Plants are grown from seeds collected along the edge of a woodland in Moore County, North Carolina.


    The leaves were once used in animal bedding to repel insects, and current research is investigating their use as a mosquito repellent.


    Collect berries when they ripen in fall. Remove the small seeds from the fleshy pulp and sow. Seeds usually germinate the following spring or early summer.